Group Nine reaches nearly 45M Americans each day, totalling nearly 3 billion minutes of video engagement per month. Based on experience across multiple categories, Ashish and Juan Pablo will present a framework for identifying appropriate opportunities to deploy AI/ML/Data Science for video media analysis and discuss some of the technical choices they made (e.g. build vs. buy) in their decision making process. This is applicable to other industries. They will discuss the decisions they’ve made on what to automate and where to respect human creativity and processes, means of analysis to reach those decisions, as well as ways to promote implementation in organizations where human tasks are perceived as under threat. Finally, they will explain why they made the decision to stop short of full content automation.