How TUI Uses Digital Experience Measures to Predict Conversions
Thursday, Oct 17, 2019
Exceptional digital experiences are vital for success in the competitive online travel landscape, with highly engaged customers being 4 times more likely to refer brands to their friends, family and connections. With over 80% of holiday bookings happening online, improving digital customer experience is a vital objective for this industry. This session details the journey taken by TUI, which resulted in a model that enables TUI’s digital team to improve customer experience and predict revenue growth.