Most organisations recognise that data is useful, but they fail to appropriately measure and manage data across its lifecycle. This often stems from obscurity regarding the quantity, condition, storage and usage of data. Anmut has been working alongside Highways England on a groundbreaking new methodology for valuing their data assets. With this comes the ability to inventory, manage and make informed investment decisions. Data valuation has been spoken about for over 20 years, however now with the help of machine learning and predictive analytics, a valuation method has been cemented that is both rigorous and robust. At this talk, the importance of valuation will be discussed, along with how machine learning made the impossible, possible.